How can blockchain be used to improve our industry without destroying it?

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: James Wilson

Abstract:

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists. Panel providers will have greater respondent history transparency, a simpler sample top-up process and a new source of revenue. Respondents will be paid for their data into a single industry-wide digital wallet. Research buyers will benefit from increased quality through blockchain enabled respondent validation and faster access to existing data. Join us for a brief look at how this exciting technology may and may not be used within our industry.

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