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The Heineken insight cloud

Date of publication: August 23, 2018

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Abstract:

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun

Author

This is a long description of some author details.

Jacobine Lotgering

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/the-heineken-insight-cloud-