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The Heineken insight cloud

Date of publication: August 23, 2018

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Abstract:

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun

Author

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Jacobine Lotgering

Author

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Research Papers

The Heineken insight cloud

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Company: Ipsos MRBI

September 23, 2018

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Citation

Craciun and Lotgering (2018a, September 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-heineken-insight-cloud--9408


Videos

Heineken goes mobile in emerging markets (Spanish)

Catalogue: Latin America 2014: Accelerating Growth

Author: Miguel Ramos

Company: Forsta

June 15, 2014

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Citation

Ramos, M. (2014a, June 15). Heineken goes mobile in emerging markets (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/heineken-goes-mobile-in-emerging-markets-spanish-


Videos

Alexa, order Heineken

Catalogue: Congress 2018

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

September 23, 2018

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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken-