Back

The Heineken insight cloud

Date of publication: August 23, 2018

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

Abstract:

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Cristina Craciun

Author

This is a long description of some author details.

Jacobine Lotgering

Author

This is a long description of some author details.

Videos

China on speed dial

Catalogue: Asia Pacific 2016: Get Connected!

Author: Bessie Lee

 

June 15, 2016

×

Citation

Lee, B. (2016a, June 15). China on speed dial. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/china-on-speed-dial


Videos

What you see (is NOT) what you get

Catalogue: Fusion 2019

Author: Dmitry Gaiduk

Company: CoolTool Inc

November 10, 2019

×

Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


Videos

Think big and connect to the Max

Catalogue: Congress 2013: Think Big

Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck

Company: InSites Consulting

June 15, 2013

×

Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Craciun and Lotgering (2018a, August 23). The Heineken insight cloud . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max