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Research reports

Report on exploratory research on Steralcon packaging

H. J. Heinz Co. Ltd. plans to launch a Steralcon rangeof gourmet products in a regional test market later inthe year. Doyle, Dane, Bernback Ltd. and Design Plushave submitted two alternative designs for the outerretail pack for these products.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on exploratory research on Steralcon packaging. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-steralcon-packaging


Research reports

Existing brands and new propositions

This report is concerned with one of a series ofresearch projects devoted to examining reactionsto new propositions involving configuration changesfor existing brands. The current research relatesto new propositions for Park Drive Tipped andPark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Existing brands and new propositions . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/existing-brands-and-new-propositions-


Research papers

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: John Bames, Roger Goldsmith
June 1, 1973
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Citation

Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-diversification-of-boehringer-ingelheim-ltd-through-the-launch-of-dixarit-in-the-united-kingdom


Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Yardley after-shave assessment of Mainstream and Special concepts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/yardley-after-shave-assessment-of-mainstream-and-special-concepts


Research reports

Long egg and hard-boiled egg

As part of their product and market developmentprogram for Long Eggs, Hard Boiled Eggs and Broken Eggs,J. Bibby Agriculture Limited require certain basicinformation from the catering segment of the market. This research was therefore designed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 10, 1973
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Citation

, C. (1973a, February 10). Long egg and hard-boiled egg . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/long-egg-and-hard-boiled-egg-


Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). New product development: Egg-based drinks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-product-development-egg-based-drinks


Research reports

Exploratory research on lemon Omo

This research was undertaken in order to explore the potential of lemons for washing powders, specificallyOmo, and to generate possible creative expressions andvocabulary for maximizing the benefits of a lemon storyfor Omo. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1972
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Citation

, C. (1972a, November 02). Exploratory research on lemon Omo. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-lemon-omo


Research reports

Report on qualitative research on concepts for a fruit dessert

Libby McNeill and Libby Ltd have produced a new-fruit jelly type dessert. This has been referredto a saucy Fruits although the name is notconsidered suitable as a brand name. The objectives of the research were: 1. To assess consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1972
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Citation

, C. (1972a, October 23). Report on qualitative research on concepts for a fruit dessert. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert


Research reports

Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market

Ciba-Geigy is interested in entering the Baby-Caremarket in the U.K., at a significant level, to competewith Johnson's range of baby- care products.As the first stage in the development of the product concepts and products, research was required...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
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Citation

, C. (1972a, October 01). Study of the mother/child relationship in relation to the development of concepts for new products in the baby-care market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/study-of-the-mother-child-relationship-in-relation-to-the-development-of-concepts-for-new-products-in-the-baby-care-market