Back

The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

Date of publication: June 1, 1973

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Authors: John Bames, Roger Goldsmith

Abstract:

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their testing and eventual selection, up to the launch of the product into a market of which the company had no experience.

John Bames

Author

This is a long description of some author details.

Roger Goldsmith

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-diversification-of-boehringer-ingelheim-ltd-through-the-launch-of-dixarit-in-the-united-kingdom