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The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom

Date of publication: June 1, 1973

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Authors: John Bames, Roger Goldsmith

Abstract:

The paper traces the steps that were taken in the formulation of the marketing strategy of Dixarit, a new product for the prophylactic treatment of migraine. It describes the planned research programme, the development of promotional concepts, their testing and eventual selection, up to the launch of the product into a market of which the company had no experience.

John Bames

Author

This is a long description of some author details.

Roger Goldsmith

Author

This is a long description of some author details.

Research Papers

The patient's input

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Philip D. Barnard

 

June 15, 1983

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Citation

Barnard, P. D. (1983a, June 15). The patient's input. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/the-patient-s-input


Research Papers

Consumer versus pharmaceutical research

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Paul Howard Berent

 

March 1, 1975

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Citation

Berent, P. H. (1975a, March 01). Consumer versus pharmaceutical research. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research


Research Papers

Knowing the patient

Catalogue: ESOMAR Global Healthcare 2002

Author: Simon Fitall

 

February 17, 2002

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Citation

Fitall, S. (2002a, February 17). Knowing the patient . ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/knowing-the-patient-


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Citation

Bames and Goldsmith (1973a, June 01). The diversification of Boehringer Ingelheim, Ltd. through the launch of Dixarit in the United Kingdom. ANA - ESOMAR. Retrieved August 20, 2022, from


https://ana.esomar.org/documents/knowing-the-patient-