You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Neuromarketing.
ANA has found 4 results for you, in 1108 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020

Research papers

A look to the global crisis in Latin America

The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Alicia Martín del Campo, Gloria Hidalgo
Company: Qualimerc S.C.
May 21, 2010

Research papers

The secrets of neuromarketing

Today's marketing research is often still limited to traditional pen-and-paper methodologies or qualitative techniques that imply the risk of subjectivity and the limitation to a descriptive approach with little explicatory potential. Medical...

Catalogue: Latin America 2008
Authors: Alejandra Ruiz-Contreras, Javier Cervantes, Oscar Prospero-Garcia, Philipp Hillenbrand
May 13, 2008

Research papers

Brain science

Why do people preferring the taste of Pepsi faithfully buy Coke? Researchers hope to unravel media mysteries with neuromarketing? a new spin on market research, which shuns customer surveys and focus groups in favour of technologies such as...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Keren Priyadarshini
Company: GfK
June 4, 2006