Abstract:
The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical framework of the grieving process of human beings in similar conditions across borders. Learnings take into account the adaptation process of consumers to their current crises and how they use different mechanisms including shopping and consumption patterns to create their new life situation.
Research Papers
New faces, new roles, new ways, a new Latin America
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Luis Woldenberg Karakowsky, Dolores Sánchez
Company: NODO
May 3, 2012
Research Papers
The thermometer
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
March 13, 2018
Magazines
Research World (May/June 2012 )
Catalogue: Research World 2012
Author: ESOMAR B.V.
 
June 15, 2012
