A look to the global crisis in Latin America

Date of publication: May 21, 2010

Abstract:

The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical framework of the grieving process of human beings in similar conditions across borders. Learnings take into account the adaptation process of consumers to their current crises and how they use different mechanisms including shopping and consumption patterns to create their new life situation.

  • PDF
  • This could also be of interest