Biometric to optimise customer enagement

Date of publication: October 19, 2020

Abstract:

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli. These new tools and methodologies came to the market researcher's mind to help them to decode in greater depth the behaviour of consumers, by providing brands with better and greater information to reduce risk in decision-making. Being able to measure the biometric impact (unconscious response) of a marketing stimulus on consumers was one of the main advances in this sector.

  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
A note on the application of motivation research in a modern advertising agency Authors: Graeme Cranch
A note on the application of motivation research in a modern advertising agency (French) Authors: Graeme Cranch
Factor analysis of consumer preferences Authors: Jean Stoetzel
Factor analysis of consumer preferences (French) Authors: Jean Stoetzel
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Advertising research Authors: Enrico Zanelli
Advertising research Authors: Sander de Leve
Advertising research (French) Authors: Enrico Zanelli