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Videos

Silver age in CEE

?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Lenka Koreková, Petr Kubánek
Company: KANTAR TNS Malaysia
March 24, 2013
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Citation

Koreková and Kubánek (2013a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/silver-age-in-cee-7916


Videos

Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012
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Citation

Polok and Cias (2012a, June 15). Why customers are loyal. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-customers-are-loyal-7841


Videos

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
June 15, 2012
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Citation

Lajka, J. (2012a, June 15). Next Please: Online game for bank tellers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/next-please-online-game-for-bank-tellers