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Research reports

Advertising effectiveness study 3100 copier

Rank-Xerox (U.K) Ltd. launched a new, mobile copyingmachine - the 3100 - in Manchester at the beginning ofFebruary 1974. An initial advertisement ran in theCity edition of the "Guardian" at that time and arevised advertisement appeared on March 7th,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1974
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Citation

, C. (1974a, March 01). Advertising effectiveness study 3100 copier. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/advertising-effectiveness-study-3100-copier


Research reports

Qualitative research on Kleenex Flair advertising

The main objective of the research was to establishwhether and to what extent the new Kleenex Flaircampaign was meeting the creative and advertisingobjectives. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1974
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Citation

, C. (1974a, February 15). Qualitative research on Kleenex Flair advertising. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-flair-advertising


Research reports

Qualitative research report on TCP 'Tavern' commercial pre-test

A new 15 second commercial for TCP intended for use inthe 1973/74 Winter Campaign has been produced. Althoughthis commercial, is, as yet, only in a pilot form, it wasdecided to pre-test it as it represents a departure fromprevious Winter Campaigns...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising


Research reports

Macleans 'smile' advertising research

A completely new advertising campaign has been developed featuringsmiles as a means of conveying the benefits of clean, strong, healthyteeth from using Mac leans toothpaste. The present research was designedto investigate the impact, memorability,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/macleans-smile-advertising-research


Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/black-magic-advertising


Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
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Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines