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Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/with-and-without-help
Dierks and Wild (1998a, October 20). Benefits of radio advertising. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/benefits-of-radio-advertising
Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/measuring-advertising-on-the-web
Foley, T. (1998a, June 15). Advertising effectiveness, so now we know. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-effectiveness-so-now-we-know
Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-in-magazines
Cooke, B. (1997a, June 15). Advertising in magazines is different. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-in-magazines-is-different
Purdye and Dick (1996a, June 15). Product/media and the quest for the Holy Grail. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/product-media-and-the-quest-for-the-holy-grail
Omar and Halve (1996a, March 01). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness
Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/accountability