Abstract:
This paper is about ways to collect and integrate information on television/radio use on the one hand and use of different products on the other. And from a Canadian perspective; which is probably sufficient motivation for the reader to turn speedily to the next article. ("Whither product/media in Canada?"). "Product/Media" has been employed to describe two different types of analyses. The first uses in-home scanning data and television meter data from the same panel of households and attempts to discover relationships between advertising weight and product purchase (Jones, 1995). We are not talking about this. The second type, which is what we're talking about, collects information on media use as well as past, or generalized, use of products, services and stores, in order to help in media selection. These techniques help to describe the audience to television programs or radio stations, in terms of their use of various products or services.
Research Papers
The Canadian RTS study
Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Craig Dorning, Pasquale A. Pellegrini
 
June 16, 2003
Research Papers
How to double your audience
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Kiefl
 
May 1, 1994
Research Papers
Local market qualitative data
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Owen Charlebois, Mark Rousseau
 
June 15, 1996
