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Research papers
When insights from pain and adversity can lead to positive transformation
In this paper, we will explore the application of the framework of post-traumatic growth, to develop insights and support concepts for people suffering from chronic pain. We will share general principles about situations when adversity and pain can...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Takashi Takenoshita, Vivek Banerji
Companies: Insight Dojo, Shionogi
November 18, 2015
Research papers
When joys of consumption have shades of grey?
Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 18, 2015
Research papers
The fickle mistress
Our research studies over the years on the impact of change on loyal consumers show that they are excessively sensitive to change, But what is interesting is the fact that, parallel to the drive for stability, there is a drive for change. We call...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Shobha Prasad
June 15, 2014
Videos
Brain tricks
An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumerâs unconscious mind⦠as well as your own.
Catalogue: Congress 2014: What Inspires?
Author: Phyllis MacFarlane
June 15, 2014
Videos
How to motivate people to save more money
Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...
Catalogue: CEE Research Forum 2014: East Connection
Authors: Dominika Maison, Tomasz Opalski
March 24, 2014
Research papers
How to motivate people to save more money?
Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...
Catalogue: CEE Research Forum 2014: East Connection
Authors: Tomasz Opalski, Dominika Maison
March 24, 2014
Research papers
Insight mining with positive psychology
Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
Research papers
Freedom to reveal or freedom to project?
How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
Company: Jigsaw Research
November 20, 2013
Videos
