Abstract:
Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and creativity in clinical and nonclinical populations (Frederickson, 2004, 2008). In this new study, the author demonstrates how using positive interventions at the beginning, during and at the end of focus groups and individual depth interviews increases engagement and creativity for research respondents, netting deeper and richer insights for innovation and foundational research. Additionally, this approach drives engagement and enjoyment of the research process for both respondents and backroom observers and creates high-caliber experiences for all.
Research Papers
Fun, fast and easy
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Tom Ewing
 
April 7, 2013
Research Papers
Old meets new
Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Sebastián Olier, Milena Sabogal, Charles Spence
 
September 26, 2013
Research Papers
How does your cappuccino feel?
Catalogue: Congress 2013: Think Big
Authors: Dominique Delfaud, John S. Pawle
Company: QRi Consulting Ltd.
September 26, 2013
