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Research papers
Business opportunities in an unexplored market
The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....
Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017
Research papers
Kicking refugees was just the beginning: The European refugee crisis
2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...
Catalogue: Congress 2016: #WOW
Authors: Daniel Fazekas, Balazs Denes
September 22, 2016
Research papers
Leveraging and empowering Cambodia's other half
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...
Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016
Research papers
Gen X today
Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...
Catalogue: Congress 2016: #WOW
Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier
September 22, 2016
Research papers
Belief, intent, action!
We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don't.Innovative approaches are required to explain the intent-action gap and elicit levers to drive action. In Africa, it's key to...
Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Ram Prasad, Sema Sgaier, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya, Steve Kretschmer, Tim Sweeney
Company: Ipsos MRBI
October 1, 2015
Research papers
Revealing favela & luxury
Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Chammas Daud Malouf, Fabio Albiero Faria, Hilaine Yacooub
Company: Qualibest.com assessoria e Servicos em Internet Ltda
June 15, 2015
Research papers
