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Unclassed consumption

Date of publication: April 28, 2015

Catalogue: Latin America 2015: Carnival of Insights

Author: André Oliveira

Abstract:

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich and poor are now closer than ever. They share similar behavioral codes and aspirations. The "Unclassed Consumption" trend is about understanding and investigating the new Brazilian identity and the ways it is expressed.

André Oliveira

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Research Papers

The consumption pioneers

Catalogue: ESOMAR Conference 1960

Author: Jan Stapel

 

June 15, 1960

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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/the-consumption-pioneers-110


Research Papers

Media consumption: Product consumption nexus

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Praveen Tripathi, Duraiswami Sriram

 

June 15, 1994

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Citation

Tripathi and Sriram (1994a, June 15). Media consumption: Product consumption nexus. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/media-consumption-product-consumption-nexus


Research Papers

New consumption trends

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Christoph B. Melchers

Company: IFM Mannheim

September 1, 1990

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Citation

Melchers, C. B. (1990a, September 01). New consumption trends. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/new-consumption-trends


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Oliveira, A. (2015a, April 28). Unclassed consumption. ANA - ESOMAR. Retrieved August 06, 2025, from


https://ana.esomar.org/documents/new-consumption-trends