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Unclassed consumption

Date of publication: April 28, 2015

Catalogue: Latin America 2015: Carnival of Insights

Author: André Oliveira

Abstract:

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich and poor are now closer than ever. They share similar behavioral codes and aspirations. The "Unclassed Consumption" trend is about understanding and investigating the new Brazilian identity and the ways it is expressed.

André Oliveira

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Oliveira, A. (2015a, April 28). Unclassed consumption. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unclassed-consumption