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Research papers

Implementing a "stick-in" diary in the United Kingdom

A pre-printed, or closed, diary format had been used by RAJAR since 1992. However, due to the growing number of stations in the United Kingdom, new additions to the pre-printed list meant reaching the physical format limits. Following the results of...

Catalogue: 2nd Radio Research Symposium
Authors: Erhard Meier, John Stockley
June 15, 1997
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Citation

Meier and Stockley (1997a, June 15). Implementing a "stick-in" diary in the United Kingdom. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/implementing-a-stick-in-diary-in-the-united-kingdom


Research papers

Reservations about FRY as a method for general readership studies

In this contribution I should like to summarise what for me are currently the main issues of concern about the use of the First-Read-Yesterday (FRY) method in general readership studies. When we talk today about this method, we think mainly about two...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Erhard Meier
June 15, 1990
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Citation

Meier, E. (1990a, June 15). Reservations about FRY as a method for general readership studies. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/reservations-about-fry-as-a-method-for-general-readership-studies


Research papers

Readership surveys in business markets

Over recent years, our company has been engaged in several readership studies both by personal face to face and by telephone methods amongst businessmen in general and amongst specific target groups of businessmen. In the following, I should like to...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Erhard Meier
June 15, 1986
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Citation

Meier, E. (1986a, June 15). Readership surveys in business markets. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/readership-surveys-in-business-markets


Research papers

Sampling businessmen

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large"...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Erhard Meier
May 1, 1981
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Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/sampling-businessmen