Abstract:
A pre-printed, or closed, diary format had been used by RAJAR since 1992. However, due to the growing number of stations in the United Kingdom, new additions to the pre-printed list meant reaching the physical format limits. Following the results of pilot studies and a parallel quantitative survey, it was decided that the format would change to a stick-in diary (Personal Pre-list Diary: PPD) from October 1995. The new methodology yielded differing listening results, some of which were unexpected. This paper describes differences in weekly reach, total hours and the pattern of listening. Changes made to subsequent survey procedures are also described. RAJAR decided to revert to the pre-printed format from April 1996. However, limitations of this format still exist and the search for an alternative has continued, including the testing of further variations of a stick-in diary. Some of the further diary options are described as well as the research programme to test them.
Research Papers
Piloting a "PPD" in the UK
Catalogue: Radio Research Symposium 1995
Authors: Roger Gane, John Stockley
 
July 1, 1995
Research Papers
Radio research for the 21st century
Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Peter Jenkins, Lynne Robinson, Tony Twyman, Tony Wearn
Company: British Broadcasting Corporation (BBC)
June 15, 1999
Research Papers
A radio research design for the 21st century
Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
 
June 15, 1997
