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Sampling businessmen

Date of publication: May 1, 1981

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Erhard Meier

Abstract:

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large" minority audience within the total population.

Erhard Meier

Author

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Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved March 11, 2025, from


https://ana.esomar.org/documents/sampling-businessmen