Back

Sampling businessmen

Date of publication: May 1, 1981

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Erhard Meier

Abstract:

This paper reviews the sampling and fieldwork techniques of five Businessman Readership Surveys conducted in the UK during 1973-1980. It's objective is to present in outline, and discuss, the sampling approaches designed for surveying a "large" minority audience within the total population.

Erhard Meier

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Alternative approaches to industrial sampling problems

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

 

January 1, 1973

×

Citation

Cornish, J. (1973a, January 01). Alternative approaches to industrial sampling problems. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/alternative-approaches-to-industrial-sampling-problems


Research Papers

Sampling large business and industrial universes

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: JWP Cornish, Dawn Mitchell

 

June 15, 1976

×

Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes


Research Papers

Sampling

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Martin Alan Collins

 

September 1, 1998

×

Citation

Collins, M. A. (1998a, September 01). Sampling. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/sampling-5346


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Meier, E. (1981a, May 01). Sampling businessmen. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/sampling-5346