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Research papers

Viewer satisfaction in broadcasting services

In recent years, television broadcasting in Europe has often been accused low quality, and of providing the audience with a product increasingly lacking in innovation. Much of the resistance to measuring customer satisfaction arose within e world of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Vittorio Bossi, Domenico loppolo, Luca Ziglioli
Company: Nielsen
June 15, 1998
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Citation

Bossi, loppolo and Ziglioli (1998a, June 15). Viewer satisfaction in broadcasting services. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/viewer-satisfaction-in-broadcasting-services


Research papers

A new concept of integrated electronic audience research

Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1998
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Citation

Steinmann, M. (1998a, June 15). A new concept of integrated electronic audience research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-integrated-electronic-audience-research


Research papers

Media continuity VS. concentrated flights

Recent studies in the United States concerning short term advertising strength and effective frequency have triggered numerous important questions in Europe. In France, the great majority of advertisers continue to use pulsing strategies....

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Patrick Ballarin, Laurent Battais
Company: MarketingScan
June 15, 1998
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Citation

Ballarin and Battais (1998a, June 15). Media continuity VS. concentrated flights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/media-continuity-vs-concentrated-flights