A new concept of integrated electronic audience research

Date of publication: June 15, 1998


Future media research will require: o the provision of high sophisticated information about new media applications (DAB, DVB, Multimedia, other); o tools which are able to monitor media consumption in an environment which becomes more complex - at the broadcasters site as well as at the recipients home; o a possibility to compensate the decrease in quality of self observation of the individual caused by changes in the individual media consumption structure; o bigger samples to compensate audience fragmentation; o an integrated solution. If the goal is international harmonization or compatibility to other media, isolated technical solutions are no longer required.

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