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Research papers

Media in mind

The overriding aim of the research is to gain a clear understanding of the specific relationship between consumers and their consumption of advertising for all media. Through a mixture of detailed diary data and self-completion questionnaires media...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Jim Kite
August 1, 1999
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Citation

Kite, J. (1999a, August 01). Media in mind. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/media-in-mind


Research papers

Some ratings are more equal than others

It is commonly accepted that not all rating points are equal in their value to advertisers. Agencies and advertisers put increasing pressure on broadcasters to deliver particular criteria: programmes dayparts centre breaks position in break etc....

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Julian Dobinson
August 1, 1999
×

Citation

Dobinson, J. (1999a, August 01). Some ratings are more equal than others. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/some-ratings-are-more-equal-than-others