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Media in mind

Date of publication: August 1, 1999

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Author: Jim Kite

Abstract:

The overriding aim of the research is to gain a clear understanding of the specific relationship between consumers and their consumption of advertising for all media. Through a mixture of detailed diary data and self-completion questionnaires media in mind is a single-source research survey combining measures of mood mindset and activity with media consumption at the individual and multi-country level.

Jim Kite

Author

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Research Papers

Media in life survey

Catalogue: WM3 2007

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Companies: Mediametrie, Havas Group

June 3, 2007

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Citation

Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/media-in-life-survey


Research Papers

Share of mind or how to do media planning in saturated markets?

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Rolf Speetzen

 

June 15, 1994

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Speetzen, R. (1994a, June 15). Share of mind or how to do media planning in saturated markets?. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/share-of-mind-or-how-to-do-media-planning-in-saturated-markets-


Research Papers

Mapping the customer's mind

Catalogue: ESOMAR Conference on Marketing 2004

Author: Michael Francesco Alioto

Company: RDA Group, INC

October 10, 2004

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Alioto, M. (2004a, October 10). Mapping the customer's mind. ANA - ESOMAR. Retrieved June 20, 2026, from


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Citation

Kite, J. (1999a, August 01). Media in mind. ANA - ESOMAR. Retrieved June 20, 2026, from


https://ana.esomar.org/documents/mapping-the-customer-s-mind