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Research papers

In reply to Mr. Rasmussen's remark from the floor

The supply situation as such needs to be got under control, and I believe that more awareness amongst our farmers of their role in the economy and their entrepreneurial responsibility to themselves should be fostered. The government's role, I feel,...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
May 1, 1968
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Citation

Van Mesdag, M. (1968a, May 01). In reply to Mr. Rasmussen's remark from the floor. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/in-reply-to-mr-rasmussen-s-remark-from-the-floor


Research papers

Problems of fact-finding in marketing to farmers

The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Ken Clarke
May 1, 1968
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Citation

Clarke, K. (1968a, May 01). Problems of fact-finding in marketing to farmers. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/problems-of-fact-finding-in-marketing-to-farmers


Research papers

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: K. W. Aspinall
Company: GSK
May 1, 1968
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Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/comments-on-papers-


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
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Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English)

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
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Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat-english-


Research papers

Future developments of farming surveys

This paper outlines the particular problems of farming research, as one aspect of our research programme on non-domestic demand, and describes an experimental postal survey among a panel of farmers.

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. B. de Vos
June 15, 1961
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Citation

de Vos, A. B. (1961a, June 15). Future developments of farming surveys. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/future-developments-of-farming-surveys