Abstract:
The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried out in the second half of 1967 . The survey, producing over 700 interviews throughout Great Britain (i.e. England, Wales and Scotland, but excluding the Republic of Eire and Northern Ireland) was concerned with crop chemicals and livestock feedstuffs as well as providing information on company images and company representation, and was commissioned by a major manufacturer. The paper will be concerned not with the results of that survey, which remain confidential to our client, but with three main areas of techniques: 1. Sampling; 2. Questionnaire design; 3. Interview procedure.
Research Papers
Future developments of farming surveys
Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. B. de Vos
 
June 15, 1961
Research Papers
Towards a new evaluation of grassland nutrition
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
 
June 15, 1976
Research Papers
Towards a new evaluation of grassland nutrition
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
 
June 15, 1976
