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Research papers

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Jean-Louis Laborie, Jacqueline Aglietta
Company: KANTAR TNS Malaysia
June 15, 1974
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Citation

Laborie and Aglietta (1974a, June 15). Choice of a new target for a weekly magazine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/choice-of-a-new-target-for-a-weekly-magazine


Research papers

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Carlo Erminero, L. Rubini
Company: Demoskopea
June 15, 1974
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Citation

Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-espresso-case-history


Research papers

Life style and conventional research in Silvikrin concept

The women haircare market is one of Britain's most competitive, with activity at its most intense in the shampoo and hairspraysectors, whose rapid growth in recent years has been brought about by heavy advertising and promotional investment. In the...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: C. C. Auld
November 28, 1973
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Citation

Auld, C. C. (1973a, November 28). Life style and conventional research in Silvikrin concept . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-style-and-conventional-research-in-silvikrin-concept-


Research papers

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966
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Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy (Italian). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy-italian-


Research papers

The re-launch of a relaxant in Italy

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966
×

Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy