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The re-launch of a relaxant in Italy

Date of publication: September 1, 1966

Catalogue: ESOMAR Congress 1966

Author: Emilio Plate

Abstract:

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the acceptability of the product to the medical profession; the second to determine the potential of the product on the market and the way in which the market for it could be expected to develop over a period.

Emilio Plate

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Research Papers

The re-launch of a relaxant in Italy (Italian)

Catalogue: ESOMAR Congress 1966

Author: Emilio Plate

 

September 1, 1966

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Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy (Italian). ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy-italian-


Research Papers

The launch of the Harmony collection in Italy

Catalogue: Seminar 1981: Publishing in the 1980's

Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi

 

June 15, 1981

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Citation

Colonna, Aisa and Dagradi (1981a, June 15). The launch of the Harmony collection in Italy. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-launch-of-the-harmony-collection-in-italy


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Fidorka re-launch in the Czech Republic

Catalogue: Congress 2013: Think Big

Authors: Jiri Michal, Jaroslav Cir

 

June 15, 2013

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Citation

Michal and Cir (2013a, June 15). Fidorka re-launch in the Czech Republic. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/fidorka-re-launch-in-the-czech-republic


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Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/fidorka-re-launch-in-the-czech-republic