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The re-launch of a relaxant in Italy

Date of publication: September 1, 1966

Catalogue: ESOMAR Congress 1966

Author: Emilio Plate

Abstract:

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the acceptability of the product to the medical profession; the second to determine the potential of the product on the market and the way in which the market for it could be expected to develop over a period.

Emilio Plate

Author

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Citation

Plate, E. (1966a, September 01). The re-launch of a relaxant in Italy. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-re-launch-of-a-relaxant-in-italy