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Research papers

Is there still a place for foreign radios in Romania?

The last five years were, for Romania, a period of severe changes. As other countries placed in Central and Eastern Europe, Romania passes a period of transition from a communist regime towards a democratic one. Keeping in mind this context, the...

Catalogue: Radio Research Symposium 1995
Authors: Mircea Kivu, Mara-Ileana Galat
Company: IMAS International GmbH
July 1, 1995

Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997

Research papers

Provo as a mass movement

We will primarily have to go into the thinking models and patterns of PROVO and the campaigns that arose around PROVO, and those that were instigated by PROVO or constituted a response to PROVO. In view of the nature of the PROVO movement, it is...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Leopold van Ravesteijn
June 15, 1969

Research papers

Life cycle, objective and subjective living standards and life satisfaction

This presentation introduces new types of composite measures of living conditions, more precisely 'Inversely Proportional Index of Wealth' (IPIW) and 'Inversely Proportional Index of Life Satisfaction' (IPILS).They are constructed on the assumption...

Catalogue: ESOMAR Public Sector Social Research 2004
Author: Krzysztof Zagorski
May 9, 2004

Research papers

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984

Research papers

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Marta Hoffmann
June 15, 1990

Research papers

Marketing in East Germany

The East German population is characterised by five main patterns : 1. Unique situation in Europe : A German-latin cocktail 2. A modem social society in transition towards a consumer society 3. Heritage of socialism : social commitment 4. Socialist...

Catalogue: Conference 1991: International Marketing Research
Author: Christine Woesler de Panafieu
June 15, 1991

Research papers

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence
Author: Karl Feld
Company: D3 Systems, Inc.
September 19, 2007

Research papers

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 6, 2008