Back

Brands Connect: Is food a trend, a culture or a need?

Date of publication: October 14, 2020

Catalogue: Brands Connect Series

Companies: The Coca-Cola Company , Pastificio Rana

Authors: Begonia Fafian, Luca Gentile

Abstract:

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.

These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!

In this episode, Coca-Cola's K&I Director Begonia Fafian interviews Pastificio Rana's Global Consumer Insight Manager Luca Gentile, as they discuss the headline topic: Is food a trend, a culture or a need?

Begonia Fafian

Author

This is a long description of some author details.

Luca Gentile

Author

This is a long description of some author details.

This could also be of interest:

Videos

Brands Connect: Q&A session

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Estrella Lopez-Brea

Companies: The Coca-Cola Company , General Mills

September 17, 2020

×

Citation

Fafian and Lopez-Brea (2020a, September 17). Brands Connect: Q&A session. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/brands-connect-q-a


Videos

Brands Connect: Introduction

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Joaquim Bretcha

Companies: The Coca-Cola Company , Netquest

September 14, 2020

×

Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/brands-connect-introduction


Videos

Brands Connect: Episode 2

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Martyn Crook

Companies: The Coca-Cola Company , United Healthcare

October 2, 2020

×

Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/brands-connect-episode-2


  • Video
Economic forecasts with special reference to field studies Authors: Jan van Rees
Opinion and market research in society Authors: W. K. N. Schmelzer
Analysis tendencies of our time Authors: Peter Smolensky
Continuing advertising research in Switzerland Authors: Werner Ebersold
Opinion formation and value judgements of Turkish University students Authors: Nermin Abadan
Distribution surveys about food-stuffs Authors: Philippe Baur
Experience in the introduction of new food products Authors: Werner Ziefle
Sources of bias in sensory evaluations as applied to food and beverages Authors: A. Kondos, Charles W. Clunies-Ross
The German tourism Authors: Günter Lott
Trends in buying habits in relation to the planned dispersion of shopping centres Authors: A. Desjonqueres, R. Jeanteur
×

Citation

Fafian and Gentile (2020a, October 14). Brands Connect: Is food a trend, a culture or a need?. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/brands-connect-episode-2