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Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Royal Navy officer recruitment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/royal-navy-officer-recruitment


Research reports

Desk research

The objectives of the research are the following: 1. To establish the total current value and volume of Bath/Sanitaryware sales in the UK;2. To identify the different manufacturers of Bath/Sanitaryware in the UK;3. To establish the market shares of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Desk research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/desk-research-9763


Research reports

Store traffic survey in C. & A.

C. & A. Modes are currently appraising the heating and air conditioning requirements of two stores, one in Liverpool and one in Newcastle-upon-Tyne. In order to determine these requirements accurately, it is considered essential to quantify the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Store traffic survey in C. & A.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/store-traffic-survey-in-c-a-


Research papers

Is service measurable?

Nowadays there are a lot of measuring methods which allow us to control various marketing-measures and to estimate their chances of success. Product testing, work with test markets and the more conventional methods of research in markets and...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Glsela Steinert
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
November 1, 1969
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Citation

Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-service-measurable-


Research papers

Investigating the unsatisfied demand of the population

If the volume of the population's demand is defined as that quantity of a certain commodity which consumers intend buying in a certain period of time, we may infer that, effectively, the quantities of commodities bought may be smaller than the volume...

Catalogue: The European Marketing Research Review 1969
Authors: C. Dulliu, P. Rogoveanu, A. Vainer
August 1, 1969
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Citation

Dulliu, Rogoveanu and Vainer (1969a, August 01). Investigating the unsatisfied demand of the population. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/investigating-the-unsatisfied-demand-of-the-population


Research papers

A proposal for improving the utilisation of test markets

Test markets have been strongly criticised, particularly because it is extremely difficult to project the results and obtain reliable estimates for the total market. This is especially the case in countries where markets vary considerably from region...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Gilberto Valentini
June 15, 1969
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Citation

Valentini, G. (1969a, June 15). A proposal for improving the utilisation of test markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-proposal-for-improving-the-utilisation-of-test-markets


Research papers

A system for medium-term sales forecasts for short-lived consumer goods (German)

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
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Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods-german-


Research papers

A system for medium-term sales forecasts for short-lived consumer goods

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
×

Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods


Research papers

The revolution in test marketing

The presentation focuses on the use of marketing experimental techniques by most of the Major United States grocery and drug product companies. It will be based on over 100 marketing experiments and simulations. fhree significant improvements in...

Catalogue: ESOMAR Congress 1968
Author: David Harding
June 15, 1968
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Citation

Harding, D. (1968a, June 15). The revolution in test marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-revolution-in-test-marketing-