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Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Qualitative research report on jury group on Oven Pads

The general objectives of this research were to provide preliminary qualitative data on the differences between Oven Pads and Aerosol users, how they respectively see the two types of product, and what possibilities existfor converting users of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Qualitative research on sewing thread for Barnaby & Tarr

The aim of the research is to investigate consumer reaction to the concept of using two different sewings threads according to the type of material. More specifically the objectives of the research are:1. To test awareness of brands and types of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1970

Research reports

Qualitative research in Manchester and London on canned meat-pies

HP Sauce Ltd. is considering a relaunch into thecanned pie market with a range of products whichmay or may not include some of the current Smedley-HP range.The objectives of the research were to: 1. To establish the attitudes of consumers toall types...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 24, 1972

Research reports

Qualitative research on Silk Cut and reactions to the new Tar League

The second Government Tar League was announced bythe Secretary for Social Services on 5th February.This was followed by advertisements in the daily andSunday newspapers. The new Tar League Table dividesbrands into five divisions. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974

Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974

Research reports

Qualitative research into Dettol advertising approach

Masius, Wynne-Williams and D'Arcy Mac Manus are currentlydeveloping new creative approaches for Dettol advertisingbased upon the universal World Wide use of Dettol. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1975

Research reports

Report on qualitative research on disinfectant wipes

Preliminary qualitative research was conducted in order todetermine areas of interest in the product and its potentialuses. More specifically, the objectives of the researchreported here were:1. To examine attitudes to and usage of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1974

Research reports

Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

The present report contains an analysis of thedemographic characteristics of females who were nolonger using Grecian 2000 when contacted either in either theAugust 1974 or April 1975 Repeat Purchase Surveys.These characteristics are related to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975