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Research reports

Qualitative research on Caramac commercials II

The objectives of this research were to assess consumerreactions to the revised commercials using the samestoryboard form, amongst adults and children who were notaverse to buying Caramac or toffee in the future.About this collection: Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research on Caramac commercials II. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-caramac-commercials-ii


Research reports

Project Hancock

Five advertising concepts have been developed for ProjectHancock, with varying emphases upon natural ingredients,goodness, tradition, convenience. The general objectives of this research, therefore, were toevaluate the advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Project Hancock . ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/project-hancock-


Research reports

Homepride cook-in-sauces

The specific objectives of this research were: 1. To assess reasons for trial; re-purchase,lapsed usage, and non-usage;2. To obtain reactions to packs, packimagery and instructions, and valuefor money;3. To examine satisfactions and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 29, 1975
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Citation

, C. (1975a, July 29). Homepride cook-in-sauces. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/homepride-cook-in-sauces


Research reports

Qualitative research into Dettol advertising approach

Masius, Wynne-Williams and D'Arcy Mac Manus are currentlydeveloping new creative approaches for Dettol advertisingbased upon the universal World Wide use of Dettol. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1975
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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research reports

April 1975 repeat purchase survey

In August 1974, CRAM Ltd. conducted a Repeat Purchase Surveyon 769 respondents who had previously returned a BRC card,in order to probe the incidence of continued use of Grecian2000, and to monitor levels of satisfaction with the product.It was felt...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 30, 1975
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Citation

, C. (1975a, May 30). April 1975 repeat purchase survey. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/april-1975-repeat-purchase-survey


Research reports

Antiseptic bath additives

The research was required to provide more reliableinformation on the incidence of usage of antiseptics inthe bath and at the same time provide an understanding ofthe motivations behind such usage. On the assumptionthat the smell of antiseptic was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Antiseptic bath additives. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/antiseptic-bath-additives


Research reports

Research report on Boots 17

The research reported here was commissioned to providean in-depth qualitative look at cosmetic usage and attitudesamongst 9-19-year-olds with particular reference to '17'and competitive brands to aid in the formulation ofhypotheses and the areas to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 12, 1975
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Citation

, C. (1975a, February 12). Research report on Boots 17 . ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/research-report-on-boots-17-


Research reports

Tobacco substitute

A form of Benson & Hedges Special Filter with 20% Cytrelwas tested against standard Special Filter among smokersof Special Filter employed in Middleton and Manchester.In each area, the panel of 20 was divided equally so thathalf-smoked the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1974
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Citation

, C. (1974a, December 08). Tobacco substitute. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/tobacco-substitute-10481


Research reports

Qualitative research on access systems

Black end Decker Ltd., have been considering thedevelopment of 'access systems' i.e., extension-ladders,step-ladders, convertible-ladders, etc. Two systems ereunder consideration and this report is concerned withthat known as the Hughes System. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1974
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Citation

, C. (1974a, November 10). Qualitative research on access systems . ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-access-systems-