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Research papers

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
November 1, 2000
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Citation

Smurthwaite, J. (2000a, November 01). Trends and developments of the research industry. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/trends-and-developments-of-the-research-industry


Research papers

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: John Smurthwaite, Henri Wallard
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Smurthwaite and Wallard (1998a, June 15). The growth of market research in Asia and effects of globalization. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/the-growth-of-market-research-in-asia-and-effects-of-globalization


Research papers

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
September 22, 2002
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Citation

Smurthwaite, J. (2002a, September 22). Market turnover . ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/market-turnover-