Abstract:
The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in Asia Pacific stands today and offers some views on where this industry is heading.
Research Reports
Global Market Research 2022
Catalogue: Global Market Research
Author: ESOMAR B.V.
 
September 19, 2022
Magazines
Research World (November 2000)
Catalogue: Research World 2000
Author: ESOMAR B.V.
 
November 1, 2000
