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Trends and developments of the research industry

Date of publication: November 1, 2000

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

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Author: John Smurthwaite

Abstract:

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in Asia Pacific stands today and offers some views on where this industry is heading.

John Smurthwaite

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Smurthwaite, J. (2000a, November 01). Trends and developments of the research industry. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/recent-trends-and-future-considerations-for-the-promotions-industry-