Trends and developments of the research industry

Date of publication: November 1, 2000


The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in Asia Pacific stands today and offers some views on where this industry is heading.

John Smurthwaite


This is a long description of some author details.


Research Reports

Global Market Research 2022

Catalogue: Global Market Research

Author: ESOMAR B.V.


September 19, 2022


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