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Market turnover

Date of publication: September 22, 2002

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

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Author: John Smurthwaite

Abstract:

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are identified. Key issues concerning the market research industry in Asia are discussed. A final section focuses on what research buyers in Asia may expect.

John Smurthwaite

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Smurthwaite, J. (2002a, September 22). Market turnover . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-2004