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Research papers

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Stewart Lansley, Brian Gosschalk
June 15, 1984
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Citation

Lansley and Gosschalk (1984a, June 15). Breadline Britain. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/breadline-britain


Research papers

Consumer durables

This paper compares actual consumer budget priorities to predictions from the value priority model. The actual consumer budgets are obtained via personal interviews in which consumers are asked to indicate which durable goods they plan to purchase in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Glen L. Urban, John R. Hause
June 15, 1984
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Citation

Urban and Hause (1984a, June 15). Consumer durables. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/consumer-durables


Research papers

Television audience research in Europe

The paper takes a non-specialist view of television audience measurement in Europe, from the standpoint of a major user group, manufacturing companies and their advertising agencies. It suggests the growing inadequacy of traditional audience research...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Charles C. Dawson
June 15, 1984
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Citation

Dawson , C. C. (1984a, June 15). Television audience research in Europe. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/television-audience-research-in-europe


Research papers

New qualitative studies

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Pascal Fleury
June 15, 1984
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Citation

Fleury, P. (1984a, June 15). New qualitative studies. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies-2539


Research papers

How to make the most of your brand (French)

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Anne Marie Naud, Richard Lancestre
June 15, 1984
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Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-