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How to make the most of your brand (French)

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Anne Marie Naud, Richard Lancestre

Abstract:

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the brand to create a second product which is endowed with its own personality and will at the same time enrich the image of the first product.

Anne Marie Naud

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Richard Lancestre

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Research Papers

How to make the most of your brand

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Richard Lancestre, Anne Marie Naud

 

June 15, 1984

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Citation

Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand


Research Papers

How to make the most of your brand

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Author: Richard Lancestre

 

December 1, 1987

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Citation

Lancestre, R. (1987a, December 01). How to make the most of your brand . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-


Research Papers

How to make good dough

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Sinéad Twomey, Pia de Wit

Companies: Unilever, SKIM

April 18, 2004

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Citation

Twomey and de Wit (2004a, April 18). How to make good dough. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-to-make-good-dough


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Citation

Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/how-to-make-good-dough