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Research reports

Repeat purchase study for Lanacane creme

In order to obtain an indication of current levels ofsatisfaction and repurchase of Lanacane Creme in theUK, Combe International Incorporated, required aRepeat Purchase study to be conducted amongst Lanacan eCreme Business Reply Card returners. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

The present report contains an analysis of thedemographic characteristics of females who were nolonger using Grecian 2000 when contacted either in either theAugust 1974 or April 1975 Repeat Purchase Surveys.These characteristics are related to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

April 1975 repeat purchase survey

In August 1974, CRAM Ltd. conducted a Repeat Purchase Surveyon 769 respondents who had previously returned a BRC card,in order to probe the incidence of continued use of Grecian2000, and to monitor levels of satisfaction with the product.It was felt...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 30, 1975