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Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

Date of publication: December 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The present report contains an analysis of the demographic characteristics of females who were no longer using Grecian 2000 when contacted either in either the August 1974 or April 1975 Repeat Purchase Surveys. These characteristics are related to females who were continuing to use Grecian 2000.

CRAM/Peter Cooper Archive

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Citation

, C. (1975a, December 01). Notes on an analysis of female drop-out respondents from two UK repeat purchase survey . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-survey-uk