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Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Kraft is considering launching a range of cheese-based productsto add to their Home Freezer Range. The new range would be expected to clearly establish aKraft identity with both consumer and trade.Qualitative research was therefore required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976

Research reports

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

In the late summer/autumn of 1975 two new brands havebeen launched in the Sub A sector. The research was required to: 1. Assess the likely effect of the Extra Mild extensionson the existing Sovereign and No 10 franchises;2. Assess the likely effect...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975

Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975

Research reports

Qualitative research on Handifish advertising

This research was undertaken to check out the communicationand appeal of the 'Jacques Cousteau' film, to assess whetherthe approach it represents is the optimum form for thenational extension. The research was done in the Londonarea where housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1975

Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974