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Videos

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
September 8, 2019
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Citation

Luck, De Wulf, Courtade, Vasa and Haefcke (2019a, September 08). Key drivers of investment and M&A activity in market research. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/key-drivers-of-investment-and-m-a-activity-in-market-research


Webinars

Delivering business impact with an award-winning market insights platform

In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
January 21, 2021
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Citation

Morgan and Burge (2021a, January 21). Delivering business impact with an award-winning market insights platform. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/delivering-business-impact-with-an-award-winning-market-insights-platform


Videos

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Andrea Maldonado, Catalina Bonnet
Companies: Entel, Kantar
October 19, 2020
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Citation

Maldonado and Bonnet (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom-11629


Research papers

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital
Author: Alfie Adamson
Company: Epiphany RBC
June 20, 2022
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Citation

Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-


Research papers

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Peter J.A. Groot
Company: Philips International
June 15, 1990
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Citation

Groot, P. J. (1990a, June 15). The game of information intelligence. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/the-game-of-information-intelligence


Research papers

MARIS

The nineteen nineties can be characterized as the decade of Change. This applies equally to all industry branches, but in particular to the pharmaceutical industry. Changes that are relevant for corporate industries can be localized in four different...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Holger Paulsen
June 1, 1994
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Citation

Paulsen, H. (1994a, June 01). MARIS. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/maris