You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing New Product Advertising.
ANA has found 34 results for you, in 110 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into Pink Paraffin advertising

JWT Ltd. has developed a campaign for Pink Paraffinwhich features cartoon characters exposing moderately largeamounts of pink flesh.Qualitative research into this campaign was requiredin order to:1. Identify the level of impact of theapproaches;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research into Pink Paraffin advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-pink-paraffin-advertising


Research papers

Towards making better new product ads

This paper reviews several recently-published studies, all of which provide practitioners with some research-based guidelines on how to make more effective new product advertising. These studies begin to fill a gap which has existed in the otherwise...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: David W. Olson
June 15, 1985
×

Citation

Olson, D. W. (1985a, June 15). Towards making better new product ads. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/towards-making-better-new-product-ads


Research papers

Market research in the development of advertising for new products

I must tread warily therefore in addressing a gathering of distinguished market researchers on their own subject. So in dealing with the use of market research in the development of advertising for new products, I certainly do not intend to discuss...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: John C. Dunkley
June 1, 1966
×

Citation

Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products


Research reports

Qualitative research on Park Drive Tipped advertising

The objectives of this research were to investigate the effectiveness of four test advertisements in communicating Park Drive Tipped cigarettes to ex- Park Drive Tipped or Plain) smokers and to Park Drive Tipped smokers. The four test advertisements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on Park Drive Tipped advertising . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped-advertising-


Research reports

Mint Cracknell

Rowntree Mackintosh has produced a new confectioneryproduct, Mint Cracknell to be marketed under the Mackintoshbrand name. The product has been on test market for sometime and has used a television commercial.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1970
×

Citation

, C. (1970a, November 02). Mint Cracknell. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/mint-cracknell


Research reports

Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.

Rowntree - Mackintosh Ltd. is preparing to launch a new brand of medicated mints, bearing the brand name 'Lyrics'. A workshop version of a launch commercial for the brand was prepared by Lintas Advertising. The researchwas commissioned to assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/commercial-testing-of-lyrics-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Golden Churn

Following preliminary research on Golden Churn new conceptand packaging J.W.T.have produced two storyboard commercials as a possibleadvertising campaign. They have also made modificationsto the pack designs for Golden Churn. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
×

Citation

, C. (1973a, January 08). Golden Churn. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/golden-churn


Research reports

Qualitative research into a 30% Bran Flakes advertising development

Earlier qualitative research by CRAM Ltd in March 1976 indicated that of all the advertising approachesdeveloped by JWT Ltd. for 30% Bran Flakes, the mostfruitful was 'Town Mouse'.This has now been developed into a finished form, andaccordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research into a 30% Bran Flakes advertising development. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-a-30-bran-flakes-advertising-development


Research papers

The difficulties and practicalities of advertising testing amongst doctors

This short paper is an attempt to outline some considerations, approaches and problems found in researching advertisements aimed at influencing doctors, particularly drawing attention to those problems which occur in new product advertisements....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Colin N. Maitland
March 1, 1975
×

Citation

Maitland, C. N. (1975a, March 01). The difficulties and practicalities of advertising testing amongst doctors. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/the-difficulties-and-practicalities-of-advertising-testing-amongst-doctors