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Research papers

Semiotics fused with digital media analytics, why wouldn't you?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Digital media offers oceans of 'real data' but cannot of itself identify the human meanings....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, William Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you-


Videos

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, John Landell Mills
Company: PSA Consultants
September 8, 2019
×

Citation

Souda and Landell Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you--10666


Research papers

Researching a joke, are you kidding me?

When can a brand benefit from laughter and is it possible to research a joke? Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space....

Catalogue: Asia Pacific 2019
Authors: Radhika Venkatarayan, Prasunika Priyadarshini
Company: Karvy Insights Limited
May 22, 2019
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Citation

Venkatarayan and Priyadarshini (2019a, May 22). Researching a joke, are you kidding me?. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/researching-a-joke-are-you-kidding-me-


Case studies

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018
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Citation

Margerand and Arn (2018a, November 11). Bitter sweet symphony. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/bitter-sweet-symphony


Videos

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Juliette Margerand, Sven Arn
Company: Happy Thinking People
November 11, 2018
×

Citation

Margerand and Arn (2018a, November 11). Bitter sweet symphony. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/bitter-sweet-symphony-9443


Magazines

Research World (November 2009)

Qualitative research is actually innovating ahead of quantitative - and leading that innovation into the quantitative arena itself. Think of what is being done in biometrics, neuroscience and ethnography. It all starts in the qualitative arena and...

Catalogue: Research World 2009
Author: ESOMAR B.V.
November 1, 2009
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Citation

B.V., E. (2009a, November 01). Research World (November 2009). ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/research-world-november-2009-


Research papers

When is a coconut not a coconut?

This paper calls for a reading of advertising discourse in the context of this overwhelming cultural specificity. It is proposed that, to create semiotically relevant discourses, advertising will have to invoke the cultural backdrop and build it into...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Seema Khanwalkar
October 28, 2001
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Citation

Khanwalkar, S. (2001a, October 28). When is a coconut not a coconut?. ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/when-is-a-coconut-not-a-coconut-


Magazines

Revue Française du Marketing 2001 (N. 181)

La diversité des articles présentés dans ce premier numéro de l'année 2001,révèle une profonde unité caractérisée par deux thèmes:1) La contribution de la sémiotique aux sciences sociales etau marketing; les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2001
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Citation

, A. (2001a, January 01). Revue Française du Marketing 2001 (N. 181). ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-181-


Magazines

Marketing and research today (May 1995)

In the previous issue of this Journal, the authors introduced the theoreticalside to semiotics. The major objective of this issue is to illustrate the separate items involved in semiotic applications. With a selection of concepts including the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1995
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Citation

B.V., E. (1995a, May 01). Marketing and research today (May 1995). ANA - ESOMAR. Retrieved October 16, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1995-