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Semiotics fused with digital media analytics, why wouldn't you?

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: PSA Consultants

Authors: Preriit Souda, John Landell Mills

Abstract:

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Preriit Souda

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John Landell Mills

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Citation

Souda and Landell Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you--10666