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Research papers
Big Data and research data
We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
November 18, 2016
Research papers
When will machines start winning?
Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
November 18, 2016
Research papers
Datactionable!
In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
November 18, 2016
Research papers
How to protect privacy in large datasets
In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Simon Van Duivenvoorde, Oriol Llauradó, Ezequiel Paura
Company: Netquest
November 18, 2016
Research papers
Between a rock and a hard place
What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anne Lacey, Michelle Thevil
November 16, 2016
Research papers
The river, the mud, the sieve, the gold
This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
November 16, 2016
Research papers
A tale for king and country
On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
November 16, 2016
Research papers
