Resources Library by ANA

The business world will never be the same

This paper examines business and public attitudes to corporate governance post-Enron. The crisis of confidence in business is explored, drawing on data from several countries. The public policy debate about the future of corporate governance is also...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Allan Hyde, Brian Gosschalk

Company: Ipsos MRBI

September 14, 2003

Sowing the seeds of a rich harves: Research's contribution to the profit equation

This paper establishes the relevance and need of an appropriate pricing construct (not price per se) in driving the profit growth and illustrates how research feeds into the construct. The same would be explained with the help of a case study in a...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Indranil Sen, Sunando Das

September 14, 2003

Can continuous relationship marketing work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Asia Pacific 2002

Authors: Mike Sherman, Sungmi Chung

Company: McKinsey & Company

December 1, 2002

Can CRM work in emerging markets?

This paper outlines the continuous relationship marketing (CRM) challenges - poor data quality, poor direct marketing skills, and organizational resistance - unique to emerging markets and recommends practical ways of overcoming them. It describes in...

Catalogue: Latin America 2002

Authors: Mike Sherman, Sungmi Chung

Company: McKinsey & Company

May 12, 2002

Brand identity management in the context of global brands

A brand is a complex entity, and brand perception is the result of multiple interactions. The authors identify requirements for successfully managing and developing the assets of a global brand. Examples are used to point out significant evolutions...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier

Company: Danone

October 28, 2001

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Ray Poynter, Patricia Quigley

Company: KANTAR TNS Malaysia

October 28, 2001

The Euro 2002 information campaign

In the realm of advertising and communications, international research can be (and often is) criticized for only “skimming the surface” or taking the lowest common denominator when researching creative work – particularly when dealing...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Anna Moody, Amman Werner

October 28, 2001

Getting the board onside

While getting qualitative research into the boardroom of many organisations may be a challenge, the challenge is multiplied several-fold when the organisation is a major bank in the United Kingdom. This paper provides a case study of such a...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Martin Walls, Ken Parker

Companies: HSBC Holdings, Discovery Research Group

October 28, 2001

Using qualitative research to assist a B2B client's commercialisation strategy

This paper examines the requirements for and issues occurring in designing and conducting research in a B2B (non-fast moving consumer goods) environment, and for non-researchers, on an international and qualitative research project. It examines the...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Neil McPhee

Company: MSS Research

October 28, 2001