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Research papers

The evolution of the global consumer insight capability

This paper describes how the market research function at Ford Motor Company has successfully transformed itself to help meet the corporate objectives set forth by senior management. The company became committed to “Delivering on the promise...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Art Redmond, Jack McDonald, Ducan Lawrence
September 23, 2001
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Citation

Redmond, McDonald and Lawrence (2001a, September 23). The evolution of the global consumer insight capability. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-evolution-of-the-global-consumer-insight-capability


Research papers

One size fit all

The paper describes the international validation of a heuristic model for pre-testing TV commercials. The validation is based on the model’s internal measures rather than external comparisons such as pre- and post-test validations. The model...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Chuck E. Young
September 23, 2001
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Citation

Young, C. E. (2001a, September 23). One size fit all. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/one-size-fit-all


Research papers

The workers' evolution

This paper investigates how workplace structures throughout Europe are changing, driven by the new economic and social environment. New research amongst leading employers in the United Kingdom will help reveal how organisations are responding to the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan
September 23, 2001
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Citation

Ashby, Aumayer and Bryan (2001a, September 23). The workers' evolution . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-workers-evolution-


Research papers

Research for the bottom line

Collaborative and ongoing work between The Dow Chemical Company and Total Research Corporation over a number of years has explored how organisations who measure customer perceptions can convert this information into influencing how customers...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey
September 23, 2001
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Citation

Suntook, Gidney, Fredericks and Rey (2001a, September 23). Research for the bottom line. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-for-the-bottom-line


Research papers

Analytical CRM

This paper describes a new approach for analyzing customer behavior from data collected in customer relationship management systems. The very short response times of the new approach allows one to browse interactively through the variables describing...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung
September 23, 2001
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Citation

Hofmann, Haft, Herbert and Jung (2001a, September 23). Analytical CRM. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/analytical-crm


Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 15, 2001
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Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-