Abstract:
In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the design and evaluation of web sites.Market researchers are therefore confronted with a new challenge: to develop and fine-tune research techniques to assess web sites' capacity to effectively perform their many functions, from communication of corporate image to e-commerce. Eurisko has developed original tools for data collection and analysis. This paper presents these methodologies by exploring them from a theoretical standpoint; examining some interesting results obtained; and highlights possible solutions to develop and test for the future.
Research Papers
Web site evaluation and the language of web design
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 23, 2001
Research Papers
The full picture
Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Iain Janes, Marcus Boyland, Howard Barber
Company: GfK
February 1, 2004
Research Papers
Website design is about understanding the user
Catalogue: ESOMAR Conference 2004: Technovate 2
Author: James Lang
 
February 1, 2004
