Web site evaluation and the language of web design

Date of publication: September 15, 2001

Company: GfK


In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the design and evaluation of web sites.Market researchers are therefore confronted with a new challenge: to develop and fine-tune research techniques to assess web sites' capacity to effectively perform their many functions, from communication of corporate image to e-commerce. Eurisko has developed original tools for data collection and analysis. This paper presents these methodologies by exploring them from a theoretical standpoint; examining some interesting results obtained; and highlights possible solutions to develop and test for the future.

Giorgio Licastro


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