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Videos
Sustainability: Doomed if you do, doomed if you don't
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Jayanth Narasimha, Maitreyee Patki, Martyn Uren
Companies: Brandscapes Worldwide, Twitter
November 2, 2020
Videos
Brands with purpose
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
Catalogue: Latin America 2020 - Insights Festival
Authors: Ana SofÃa Hernández Laya, Itala Padilla Bahamonde
Companies: Procter & Gamble, Datum Internacional S.A.
October 19, 2020
Videos
Insights 24/7
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
Videos
Artificial Intelligence in Telecom
When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.
Catalogue: Latin America 2020 - Insights Festival
Authors: Andrea Maldonado, Catalina Bonnet
Companies: Entel, Kantar
October 19, 2020
Videos
Seed audiences: 'From not knowing you to tapping into millions like you'
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
Videos
The shoe mystery
Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.
Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
Videos
