Back

Insights 24/7

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: Givaudan, Mega Research

Authors: Damián Suárez, Sebastián Silva

Abstract:

How can we know in real-time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

  • Video
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Motivation research Authors: Henry Durant
The consumption pioneers Authors: Jan Stapel
The consumption pioneers Authors: Jan Stapel
The consumption pioneers (French) Authors: Jan Stapel
Forecasting in consumer research (French) Authors: Charles Schlaepfer
Forecasting in consumer research (German) Authors: Charles Schlaepfer
Future perspectives in the field of consumer research Authors: Hans Khuner
Future perspectives in the field of consumer research (French) Authors: Hans Khuner
Forecasting in consumer research Authors: Charles Schlaepfer