Back

The shoe mystery

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: DervalResearch

Author: Diana Derval

Abstract:

Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.

Diana Derval

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Mystery shopping

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: Jon Armstrong, Carole Arvanitis

 

May 1, 1996

×

Citation

Armstrong and Arvanitis (1996a, May 01). Mystery shopping . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/mystery-shopping-


Research Reports

Mystery shopping studies (Spanish)

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

 

June 15, 2015

×

Citation

B.V., E. (2015a, June 15). Mystery shopping studies (Spanish). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/mystery-shopping-studies-spanish-


Research Papers

Mystery shopper research

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

June 15, 1991

×

Citation

Sondervan and Schalekamp (1991a, June 15). Mystery shopper research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/mystery-shopper-research


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Derval, D. (2019a, November 10). The shoe mystery. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/mystery-shopper-research