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Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018
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Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/lack-of-engagement-artificial-intelligence-to-the-rescue-


Videos
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Citation

Mall, J. (2018a, November 11). Data science mirrors psychology in surprising ways. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/data-science-mirrors-psychology-in-surprising-ways


Videos

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
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Citation

Kroeff, L. (2017a, June 15). Brand semantic clustering. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/brand-semantic-clustering


Videos

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo and Romo (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10672


Videos

AI meets CX

In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEAT’s customer satisfaction survey....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Christopher Harms, Luis Freile, Marc Zörnig
Company: SKOPOS
November 11, 2018
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Citation

Harms, Freile and Zörnig (2018a, November 11). AI meets CX. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/ai-meets-cx


Videos

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/alchemy-


Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019
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Citation

Mediratta, N. (2019a, October 03). Content rockstars. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/content-rockstars